Services

I offer three core services that work together or independently, depending on where you need support. Whether you need expert execution, operational systems, or strategic direction—or all three—here’s how I can help.

Writing & editing

I write and edit content that transforms technical complexity into compelling narratives. Whether you need long-form thought leadership or conversion-focused landing pages, I bring editorial craft and strategic thinking to every project.

Long-form content: ebooks, white papers, guides, reports, case studies
Website & conversion content: landing pages, microsites, one-sheets
Thought leadership: bylined articles, executive content, press releases
Campaign assets: blog articles, email nurtures, social content (organic & paid)
Presentation content: webinar decks, pitch presentations, sales enablement

Best for teams that need high-quality content execution.

Content operations

I help marketing teams design and implement content workflows that actually work. Whether you're building operations from scratch or fixing what's broken, I bring structure to creative work—so quality doesn't suffer when you need to scale.

Workflow design: process audits, implementation plans, project management setup
Production infrastructure: content briefs, templates, style guides, QA frameworks
Team enablement: vendor management, decision-making frameworks, tool recommendations
AI integration: automation strategies, tool adoption, workflow optimization

Best for teams experiencing growing pains, e.g. producing more content than current systems can support, or struggling with inconsistent quality and missed deadlines

Editorial strategy

I help you map content to business goals so you're not just creating more—you're creating what moves the needle. From campaign planning to quarterly strategy to ongoing editorial counsel, I bring strategic clarity to content decisions.

Content strategy & planning: audience research, messaging frameworks, content mapping
Campaign narratives: concept development, multi-touch campaign story architecture, narrative flow
Strategic counsel: editorial advisory, quarterly planning sessions, ongoing strategy support

Best for teams that are producing content, but struggling to connect it to business outcomes. Or, leaders who need a strategic partner without hiring a FTE strategist.

Bring clarity to your content

Whether you’re wrestling with a draft or streamlining your editorial systems, the next step is a conversation.